The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact

A one-stop shop for everything that you need to know about storytelling in business.

Storytelling is mission-critical to the advancement of our careers and our businesses. In this book, you'll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.

The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader.

You'll discover:

• A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable, and repeatable way.
• The importance of creating a one-page story blueprint to road-test your story.
• How the subtle use of emotional triggers will help you to control the reactions of your audience.
• A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models, and the launch of ground-breaking technical ideas.
• A twenty-three-point checklist to ensure that you are ready for your next storytelling endeavor.

About the Author

Samir Parikh is a British-born consultant with over 20 years of industry experience. He began his career in the UK consulting towards the aerospace industry and then later joined a large international consulting firm where he participated in pan-European projects in the information technology (IT), financial services and pharmaceuticals industries.

In early 2000 Samir founded SPConsulting (www.spconsulting.se), a global management consulting firm based in Stockholm, Sweden specializing in organizational strategy and change management. With many of its clients being multi-national corporations SPConsulting has conducted assignments in more than 50 countries.

The firm works closely with companies that are transforming into consulting-based organizations delivering solutions and professional services in their own areas of specialization and in highly competitive environments. Samir and his team have been responsible for helping clients to define strategies to succeed in their markets, creating new capabilities at various organizational levels and implementing maturity programs to ensure continuous development and the maintenance of competitive advantage.

In addition to his active role as a practitioner Samir has often been a speaker on the topic of consulting addressing senior audiences in different industry segments as well as appearing as a guest speaker towards undergraduates at leading universities and business schools.