The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
- 8h 10m 36s
- Jim Kalbach, Michael Schrage
- Gildan Media
- 2024
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
About the Author
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.
In this Audiobook
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Introduction
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Chapter 1 - Understanding Jobs to Be Done
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Chapter 2 - Core Concepts of JTBD
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Chapter 3 - Discovering Value
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Chapter 4 - Defining Value
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Chapter 5 - Designing Value
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Chapter 6 - Delivering Value
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Chapter 7 - (Re)Developing Value
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Chapter 8 - JTBD in Action
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Final Thoughts
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Quick Reference: JTBD Plays
