The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
- 4h 54m 18s
- Karen Tiber Leland
- Gildan Media
- 2020
If you don't define your brand, someone else will define it for you
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Listeners will be able to: develop an overall blueprint for their brand using the Brand Mapping Process; determine which online tactics (and in what combination) will work for their brand; expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large; become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation; leverage content effectively and efficiently to build their brand; and develop a marketing and social media strategy using the right platform.
In this Audiobook
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Chapter One - The New Branding and Marketing Mindset and Myths: How to Brand Yourself and Your Business in the Digital Age
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Chapter Two - The Marketing Mastery Pyramid: The Path to Industry and Thought Leadership
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Chapter Three - The Brand Mapping Process©: Seven Core Elements of a Powerful Business, Team, and Personal Brand
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Chapter Four - The Brand Mapping Strategy: Creating Your Business and Personal Branding Plan
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Chapter Five - Sync Up Your Online Presence: Positioning Strategy for Social Media
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Chapter Six - The Misguided Myths of Personal Branding: What You Need to Know That You Think You Know, But Don't, to Brand Yourself
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Chapter Seven - Defining and Refining the Three Expressions of Your Personal Brand: Building Your Personal Brand with Visual, Intellectual, and Emotional Capital
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Chapter Eight - Your C-Suite and CEO Brand: Creating a Parallel Brand to Drive CEO Reputation, Executive Presence, and Thought Leadership
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Chapter Nine - Defining and Refining the Five Expressions of a Brand-Centric Company: Create a Culture That Gets Your Organization in Alignment with Your Brand Promise
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Chapter Ten - At the Crossroads Where Business and Personal Brands Meet: Why Proactive Career Management is a Win for Everyone
