The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
- 8h 56m 56s
- Tom Kelley
- Brilliance Publishing
- 2016
There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
In this Audiobook
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1 INNOVATION AT THE TOP
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2 WINGING IT IN START-UP MODE
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3 INNOVATION BEGINS WITH AN EYE
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4 THE PERFECT BRAINSTORM
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5 A COOL COMPANY NEEDS HOT GROUPS
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6 PROTOTYPING IS THE SHORTHAND OF INNOVATION
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7 BUILD YOUR GREENHOUSE
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8 EXPECT THE UNEXPECTED
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9 BARRIER JUMPING
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10 CREATING EXPERIENCES FOR FUN AND PROFIT
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11 ZERO TO SIXTY
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12 COLORING OUTSIDE THE LINES
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13 IN SEARCH OF THE “WET NAP” INTERFACE
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14 LIVE THE FUTURE
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15 GETTING IN THE SWING
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