Tech Startup Toolkit: How to launch strong and exit big
- 10h 14m 41s
- Jothy Rosenberg
- Manning Publications
- 2024
Essential advice for anyone aspiring to start up a technology company, based on decades of business experience.
In Tech Startup Toolkit, you’ll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he’s learned from an entrepreneurial career that’s seen both $100 million sales, dramatic failures, and everything in between.
Tech Startup Toolkit gives you concrete, actionable advice on how to:
- Succeed as a first-time CEO
- Pitch and raise money from various types of investors
- Develop a go-to-market strategy
- Create a strong positive culture
- Understand what makes a VC tick
- Write an elevator pitch
- Understand investment deal terms
- Hone and align teams
- Effectively downsize or wind down a company
- Position a company to be acquired
In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who’s ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.
about the technology
Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.
about the book
Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that’s ripe for acquisition. In 31 short anecdotes from Jothy’s extensive experience, you’ll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you’ll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups.
About the Author
Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland’s developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits.
In this Audiobook
-
Chapter 1 - Scratching the Startup Itch: How I Became an Incorrigible Entrepreneur
-
Chapter 2 - What Makes You Think You Are CEO Material?
-
Chapter 3 - A Venture-backed Turnaround: A Dangerous Place to Be
-
Chapter 4 - The Founding Team: Who’s in and Who’s Not?
-
Chapter 5 - Friends and Family, Angels, Venture Capital, or Strategic?
-
Chapter 6 - Angels: Your Bridge Financing Solution
-
Chapter 7 - The Art of Pitching to Institutional Investors
-
Chapter 8 - Investors Aren’t Your Friends
-
Chapter 9 - Understand the VC Business Model: Raise Money Faster
-
Chapter 10 - Seed: The First Priced Round
-
Chapter 11 - Term Sheets: An Institutional Investor Wants to Invest in You
-
Chapter 12 - Due Diligence: An Exam You Must Pass
-
Chapter 13 - Your Business Model: The Beating Heart of Your Business
-
Chapter 14 - Getting to a Minimum Viable Product with Lighthouse Customers
-
Chapter 15 - Product–market Fit: Making Sure the Dogs Will Eat Your Dog Food
-
Chapter 16 - Go-to-market: How to Make Your Business Viable and Grow
-
Chapter 17 - A Formal Business Plan in 10 Steps
-
Chapter 18 - Burn Rate and Runway—or, Where Is the Edge of That Cliff?
-
Chapter 19 - Achieving Cash-flow Positive: A Startup’s Holy Grail
-
Chapter 20 - Your Startup’s Valuation: Up, up, up (Hopefully)
-
Chapter 21 - Hire Slowly—and Correctly
-
Chapter 22 - Beyond Foosball: Crafting a Positive Culture That Retains Your Team
-
Chapter 23 - Does a Startup Need Both a CEO and a COO?
-
Chapter 24 - Marketing: Too Often a Startup’s Afterthought
-
Chapter 25 - The Right Character for Your Sales Leader— and When to Hire Them
-
Chapter 26 - Startup Boards: The Good, (How to Prevent) the Bad, and the Ugly
-
Chapter 27 - Board Observers: Observe Only, Please
-
Chapter 28 - Investor Communications: They Needn’t Be Cod Liver Oil
-
Chapter 29 - Heaven Forbid If You Must Downsize
-
Chapter 30 - Heaven Forbid If You Must Wind It Up
-
Chapter 31 - Acquisition: Your Financial Dream Come True
-
Appendix
