Small Message, Big Impact: The Elevator Speech Effect
- 4h 3m 55s
- Terri L. Sjodin
- Gildan Media
- 2012
Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results!
In this Audiobook
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1 The Elevator Speech: A Small Message Can Have a Big Impact
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2 Define Your Intention
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3 The Basic Core Outline to Get You Started
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4 It's Not One Thing; It's Three Things
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5 Build a Persuasive Case
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6 Get Creative and Bring the Message to Life
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7 Delivery: Speak in Your Own Authentic Voice
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8 Earn the Right to Be Heard
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9 “Plus-ing” the Elevator Speech
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10 Walk Through It Before You Run with It
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11 It's a Dance: Practice and Evaluate to Improve and Grow
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12 Nuggets of Advice and Answers to Frequently Asked Questions
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