Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
- 7h 5m 52s
- Don Peppers, Martha Rogers
- Brilliance Publishing
- 2008
In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today’s competitive environment, operating with today’s technologies.
In this Audiobook
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Chapter 1: False Assumptions
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Chapter 2: “Value” Is the New “Profit”
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Chapter 3: Customers Are a Scarce Resource
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Chapter 4: In the Long Term, the Good Guys Really Do Win
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Chapter 5: Increasing the Value of Your Business
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Chapter 6: Culture Rules
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Chapter 7: Capitalism Redux—Greed Is Good, But Trust Is Even Better
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Chapter 8: Customers and Honeybees
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Chapter 9: Oops! Mistakes Happen—Recovering Lost Trust
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Chapter 10: Innovate or Die
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Chapter 11: Order and Chaos
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Chapter 12: The Wisdom of Dissent
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Chapter 13: Engaged and Enabled
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Chapter 14: Leaders Needed. Inquire Within
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