Persuasion Equation: The Subtle Science of Getting Your Way

In this Audiobook

• Chapter 1: Persuasion Fundamentals—The Basics You Need to Know, and Why You Need to Know Them
• Chapter 2: Decision Making—The Surprising Reasons People Say Yes and No
• Chapter 3: Targets, Technology, and Tactics - Because It's Not About You, It's About Them
• Chapter 4: Building Your Business Case—Creating the Logical and Emotional Foundations of Your Argument
• Chapter 5: The Credibility Crucible—How You Get It, Why You Lose It, and How You Win It Back
• Chapter 6: Power Language—Verbal and Nonverbal Communication Tools to Skyrocket Your Success
• Chapter 7: Persuasive Processes—A Five-Step Sequence to Yes
• Chapter 8: Persuasion 360—How to Get Agreement Up, Down, and All Around
• Chapter 9: Persuasion 911—What to Do When Your Persuasion Attempts Go Awry
• Chapter 10: Yes Success—What to Do When Your Target Agrees (and Why Most People Don't Get This Right)
• Chapter 11: Your Persuasion Action Plan—How to Get a 10,000:1 Return on Your Investment in This Book
• Chapter 12: The Psychology of Self-Persuasion—The First Person Who Needs to Say Yes … Is You