MIT Sloan Management Review Podcast on Micro Utility With Gen AI

Miqdad Jaffer brings a background in engineering to his role as director of product for digital marketplace platform Shopify. Users might recognize the commerce platform as one that enables a fast and secure online checkout experience. On the merchant side, Shopify enables business owners to set up e-commerce sites where they can list and sell their products.

Using generative AI, the platform also now offers merchants the ability to complete administrative tasks much more quickly, including writing product descriptions and customizing their sites. As Miqdad explains on this episode of the Me, Myself, and AI podcast, a key to enhancing Shopify’s offerings with generative AI technology is ensuring that users always remain in control. He shares Shopify’s approach to doing this while incorporating cutting-edge tools to help entrepreneurs start, operate, and grow their businesses more efficiently.

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