Insanely Simple: The Obsession that Drives Apple's Success

  • 7h 5m 44s
  • Ken Segall
  • The Random House Audio Publishing Group
  • 2012

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

In this Audiobook

  • Chapter 1: Think Brutal
  • Chapter 2: Think Small
  • Chapter 3: Think Minimal
  • Chapter 4: Think Motion
  • Chapter 5: Think Iconic
  • Chapter 6: Think Phrasal
  • Chapter 7: Think Casual
  • Chapter 8: Think Human
  • Chapter 9: Think Skeptic
  • Chapter 10: Think War