How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation
- 7h 17m 43s
- Susan M. Weinschenk
- Recorded Books, Inc.
- 2013
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of every day is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do—even getting people to want to do the stuff you want them to do?
In this Audiobook
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1 The Seven Drives
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2 The Need to Belong
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3 Habits
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4 The Power of Stories
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5 Carrots and Sticks
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6 Instincts
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7 The Desire for Mastery
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8 Tricks of the Mind
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9 Case Studies: Using Drivers and Strategies in the Real World
