How to Get On Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader through Podcast Guesting

  • 6h 36s
  • Michelle Glogovac
  • Recorded Books, Inc.
  • 2024

How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business―all for little to no cost

The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.”

Michelle Glogovac, aka The Podcast Matchmaker™, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:

  • Create unique speaking topics without being generic
  • Define your ideal audience
  • Design branded media kits
  • Establish your expertise and knowledge
  • Share yourself freely without resorting to sales tactics
  • Tell compelling stories
  • Repurpose your interviews into evergreen marketing content
  • Turn every interview into a valuable business opportunity

There are more than two-million podcasts, out of which 500,000 host expert guests―a huge opportunity for leveraging a free and robust marketing tool―if you have the know-how.

With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.

About the Author

Michelle Glogovac, aka THE Podcast Matchmaker™, is an award-winning podcast publicist and host of the My Simplified Life podcast. She matches her clients with the perfect podcast hosts and teaches them how to share their story, vision, and expertise in ways that generate new business opportunities. Michelle speaks on a variety of topics, including PR, entrepreneurship, and life lessons and has interviewed and worked with Emmy Award winners, international bestselling authors, advocates and activists, and many other individuals. She is the founder and CEO of The MLG Collective®, a podcast public relations agency.

In this Audiobook

  • INTRODUCTION
  • Chapter 1 - STANDING OUT FROM THE CROWD: Using Your Knowledge, Story, and Expertise as Speaking Topics
  • Chapter 2 - IT’S YOUR TIME TO SHINE: Creating a Media Kit That Stands Out
  • Chapter 3 - PODCAST MATCHMAKING: Finding the Podcasts That Are Right for You . . . and That You Are Right For
  • Chapter 4 - THERE IS NO COPY AND PASTE: Writing a Podcast Pitch That Garners Attention
  • Chapter 5 - HOMEWORK AS A GUEST: Prepping for Your Interview Involves Research
  • Chapter 6 - LIGHTS, CAMERA, ACTION!: Being a Storyteller That Will Wow the Host and Listeners
  • Chapter 7 - YOUR NAME IN LIGHTS: Maximizing Your Podcast Interviews by Repurposing Them into More Marketing Content
  • Chapter 8 - YOUR HIGHLIGHT REEL: Creating a Media/Press Page with All Your Interviews
  • CONCLUSION: THE WORLD IS WAITING FOR YOUR INTERVIEWS: You Have What It Takes to Pitch Yourself and Be an Incredible Guest, so Go Do It!
  • ACKNOWLEDGMENTS
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