Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- 7h 6m 4s
- E. Freya Williams
- Gildan Media
- 2015
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success.
In this Audiobook
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Chapter 1: The Iconoclastic Leader
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Chapter 2: Disruptive Innovation
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Chapter 3: A Higher Purpose
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Chapter 4: Built In, Not Bolted On
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Chapter 5: Mainstream Appeal
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Chapter 6: A New Behavioral Contract
