Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability
- 4h 48m 58s
- Clayton M. Christensen, James Works, Kimberly Watson-Hemphill, Michael L. George
- Recorded Books, Inc.
- 2007
Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:
- Why current approaches to innovation fail
- A new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent
- The secret for finding out what your customers really want (not just what they say they want)
- Tools and methods for turning customer insights into ideas that will generate significant ROI
- The key levers that senior leadership must engage to create innovation capability across the business
In this Audiobook
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Chapter 1: Using Fast Innovation to Drive Organic Growth
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Chapter 2: The Three Innovation Imperatives
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Spotlight On Customers and Differentiation
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Chapter 3: How to Become Fast
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Chapter 4: The Value of Thinking in Three Dimensions
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Chapter 5: Open Innovation
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Chapter 6: The Religion of Re-use
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Spotlight On Leading Innovation
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Chapter 7: Foundations of an Innovation Factory
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Spotlight On Conquering the Cost of Complexity
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Chapter 8: The Executive Engine of Fast Innovation
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Chapter 9: Becoming Customer Driven
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Spotlight On Creating an Idea-Rich Environment
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Chapter 10: Fast and Flexible
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Chapter 11: Institutionalizing Re-use
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Chapter 12: Project Screening and Selection
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Chapter 13: Increasing Innovation Capacity Without Adding Resources
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Spotlight On The Innovation Blitz
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Chapter 14: The FastGate Method
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Chapter 15: Creating Innovation Incubators
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