Everybody Writes (2nd Edition): Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- 11h 26m 11s
- Ann Handley
- Gildan Media
- 2023
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
This new edition also includes: all-new examples, tools, resources; an updated step-by-step writing framework; added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today); the same witty and practical how-to approach; how to attract and retain customers with stellar online communication; how to choose your words well, sparingly, and with honest empathy for your customers; best practices and ideas for crafting credible, trustworthy content; and more.
Content marketing has evolved. Yet writing matters more than ever.
In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.
About the Author
ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.
She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.
Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.
In this Audiobook
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Chapter 1 - Everybody Writes
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Chapter 2 - Writing IS a Habit, Not an Art
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Chapter 3 - How to Keep a Daily Writing Ritual When You Aren’t Feeling It
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Chapter 4 - Shake Off School Rules
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Chapter 5 - Publishing Is a Privilege
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Chapter 6 - Why We Need a Writing Process
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Chapter 7 - Introducing the Writing GPS Framework
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Chapter 8 - Embrace The Ugly First Draft
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Chapter 9 - Draft 2: Cross Out the Wrong Words
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Chapter 10 - Draft 3: Swap Places with Your Reader
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Chapter 11 - Draft 4: Humor Comes on the Rewrite
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Chapter 12 - Develop Pathological Empathy
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Chapter 13 - Think Before Ink
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Chapter 14 - Fifteen Ways to Organize
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Chapter 15 - Start with Dear Mom…
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Chapter 16 - IF You Take a Running Start, Cover Your Tracks
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Chapter 17 - Place the Most Important Words at the Beginning of Each Sentence
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Chapter 18 - Notice Where Words Appear in Relation to Others Around Them
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Chapter 19 - Leads and Kickers
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Chapter 20 - Show, Don’t Tell
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Chapter 21 - How to Write Funny
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Chapter 22 - Use Surprising Analogies, Meaty Metaphors
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Chapter 23 - Add Another Sense
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Chapter 24 - Add Obvious Structure to a List
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Chapter 25 - Approach Writing Like Teaching
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Chapter 26 - Keep It Simple-But Not Simplistic
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Chapter 27 - Find a Writing Partner
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Chapter 28 - Avoid Hot Dog Writing
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Chapter 29 - Hire a Human Editor
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Chapter 30 - Set a Goal Based on Word Count (Not Time)
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Chapter 31 - End on an I-Can’t-Wait-to-Get-Back-to-it Note
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Chapter 32 - Deadlines Are the WD-40 of Writing
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Chapter 33 - Use Real Words
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Chapter 34 - Avoid Frankenwords and Words Pretending to Be Something They’re Not
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Chapter 35 - Don’t Use Weblish (Words You Wouldn’t Whisper to Your Sweetheart in the Dark)
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Chapter 36 - Default to the Present Tense
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Chapter 37 - Choose Active Voice Over Passive Voice
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Chapter 38 - Ditch Weaking Verbs
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Chapter 39 - Adverbs Aren’t Necessary (Usually)
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Chapter 40 - Use Cliches Only Once in a Blue Moon
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Chapter 41 - “Mistakes Were Made.” Avoiding These Simple Mistakes Will Make You Look and Feel Smarter Instantly
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Chapter 42 - Words We Always Get Wrong
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Chapter 43 - Grammar Rules Made to Be Broken
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Chapter 44 - Limit Moralizing
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Chapter 45 - Eggcorns and Mondegreens
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Chapter 46 - Sweat the Smallest Stuff
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Chapter 47 - What’s Brand Voice?
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Chapter 48 - How to Develop Your Brand Voice
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Chapter 49 - Four Powerful Places to Apply Brand Voice
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Chapter 50 - Voice Doesn’t Change, Tone Does
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Chapter 51 - The Six Elements of a Marketing Story
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Chapter 52 - Your Brand Story: Tell the Story Only You Ca Tell
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Chapter 53 - Product Story: Make Your Customer the Hero
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Chapter 54 - The Rudolph Framework in Action
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Chapter 55 - Hermit Crab Content
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Chapter 56 - Innovation Is About Brains, Not Budget
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Chapter 57 - Share News That’s Really News
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Chapter 58 - Biased and Balanced
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Chapter 59 - DBrands as Media Companies
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Chapter 60 - Should You Ungate Your Content?
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Chapter 61 - Memes, Trends, Newsjacking
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Chapter 62 - Better Interviews with These Nonobvious Tips
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Chapter 63 - Check Your Facts
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Chapter 64 - Mind-Like-Water Mindset
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Chapter 65 - Seek Out the Best Sources
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Chapter 66 - Beware of Hidden Agendas
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Chapter 67 - Credible Data
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Chapter 68 - Cite as You Write
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Chapter 69 - Curate Ethically
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Chapter 70 - Seek Permission, Not Forgiveness
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Chapter 71 - The Basics of Copyright, Fair Use, and For Attribution
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Chapter 72 - The New Ideal Length for Every Piece of Content
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Chapter 73 - Writing Direct Response Email
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Chapter 74 - Why You Need an Email Newsletter
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Chapter 75 - Writing an Email Newsletter
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Chapter 76 - Chapter 76: Writing a Home Page
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Chapter 77 - Writing the About Us Page
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Chapter 78 - Writing Landing Pages
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Chapter 79 - Writing Headlines
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Chapter 80 - Writing Infographics
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Chapter 81 - Writing for Video
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Chapter 82 - Writing for Social Media
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Chapter 83 - Writing Image Captions
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Chapter 84 - Writing with Hashtags
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Chapter 85 - Writing Your LinkedIn Profile
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Chapter 86 - Writing for LinkedIn
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Chapter 87 - Writing About Hand Stuff
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Chapter 88 - Writing a Bolder Boilerplate
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Chapter 89 - Writing Speech Descriptions
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Chapter 90 - Writing a Sales Letter
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Chapter91 - Ghostwriting
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Epilogue
