Digital Marketing All-In-One For Dummies, 2nd Edition
- 23h 53m 40s
- Stephanie Diamond
- Recorded Books, Inc.
- 2023
Develop and refine your comprehensive online marketing plan
Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement.
- Build and implement a winning digital plan for your brand
- Learn how to establish an online presence with social media
- Turn online prospects into loyal customers
- Target consumers in any market segment and age bracket
Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
About the Author
Stephanie Diamond founded Digital Media Works, Inc., an online marketing company. She has more than twenty years of experience building profits for both small businesses and multibillion-dollar corporations in over seventy-five different industries.
In this Audiobook
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Introduction
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Chapter 1 - Developing Your Overall Digital Strategy
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Chapter 2 - Grabbing Your Customer’s Attention
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Chapter 3 - Discovering Your Business Model and Brand
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Chapter 4 - Deciding which Marketing Campaign to Create
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Chapter 5 - Crafting Offers That Sell
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Chapter 6 - Planning B2B Campaign Success
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Chapter 1 - Interacting with Customer Data
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Chapter 2 - Uncovering Buyer Personas
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Chapter 3 - Structuring the Buyer’s Journey
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Chapter 4 - Embracing Sales Enablement
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Chapter 1 - Transforming Digital Marketing Using Artificial Intelligence
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Chapter 2 - Using AI Tools to Maximize Customer Reach and Service
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Chapter 1 - Creating Your Content Plan
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Chapter 2 - Reviewing Content Types
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Chapter 3 - Understanding the Customer’s Intent
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Chapter 4 - Creating Content That Tells a Story
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Chapter 5 - Defining Your Content Framework Using Processes and Systems
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Chapter 6 - Targeting Content for Your B2B Audience
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Chapter 1 - Identifying Paid, Earned, Shared, and Owned Media
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Chapter 2 - Using Search Marketing
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Chapter 3 - Using Social Bookmarks, News, and Share Buttons
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Chapter 4 - Considering Email Marketing
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Chapter 1 - Communicating with Influencers
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Chapter 2 - Collaborating to Win
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Chapter 3 - Engaging Influencers Using the “Three Cs”
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Chapter 4 - Succeeding with Influencer Marketing
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Chapter 5 - Getting Creative
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Chapter 6 - Working with an Influencer Agency
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Chapter 1 - Delving into Facebook Marketing
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Chapter 2 - Creating a Facebook Marketing Plan
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Chapter 3 - Advertising and Selling on Facebook
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Chapter 4 - Uniting Facebook with Other Social Media
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Chapter 5 - Getting into Instagram for Business Marketing
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Chapter 6 - Looking at Facebook Live
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Chapter 1 - Leveraging Social Media
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Chapter 2 - Working with Twitter
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Chapter 3 - Looking at YouTube
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Chapter 4 - Reviewing Pinterest
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Chapter 5 - Growing Your Business with TikTok
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Chapter 6 - Using Marketing Techniques on LinkedIn
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Chapter 1 - Looking Back at Your Business Model and Scaling your Brand
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Chapter 2 - Reassessing Your Strategy
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Chapter 3 - Reviewing Ongoing Improvement for B2B Marketing
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Chapter 4 - Achieving Maximum ROI
