Clickology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed

  • 6h 31m 12s
  • Graham Jones
  • Gildan Media
  • 2014

Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed?

With Clickology, internet psychologist Graham Jones has filled that gap.

In this Audiobook

  • 1 WHY PEOPLE SHOP
  • 2 WHY PEOPLE SHOP ONLINE
  • 3 HOW PEOPLE SHOP ONLINE
  • 4 IT'S ALL ABOUT PRICES
  • 5 SHOPPING CARTS GET ABANDONED
  • 6 HAPPY CUSTOMERS BUY AGAIN
  • 7 DO MY FRIENDS LIKE IT?
  • 8 CAN THE RETAILER BE TRUSTED?
  • 9 AVOIDING THE CONS
  • 10 CREATING THE PERFECT ONLINE STORE
  • 11 THE FUTURE OF ONLINE SHOPPING
  • 12 CLICK.OLOGY
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