Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- 6h 29m 3s
- Renee Mauborgne, W. Chan Kim
- Gildan Media
- 2006
In Blue Ocean Strategy, business experts W. Chan Kim and Renée Mauborgne succinctly describe how companies can chart a course for unexplored regions in the market.
In this Audiobook
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Chapter 1 Creating Blue Oceans
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Chapter 2 Analytical Tools and Frameworks
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Chapter 3 Reconstruct Market Boundaries
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Chapter 4 Focus on the Big Picture, Not the Numbers
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Chapter 5 Reach Beyond Existing Demand
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Chapter 6 Get the Strategic Sequence Right
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Chapter 7 Overcoming Key Organizational Hurdles
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Chapter 8 Build Execution into Strategy
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Chapter 9 Conclusion: The Sustainability and Renewal of Blue Ocean Strategy
