Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value
- 4h 50m 41s
- Todd Zenger
- Recorded Books, Inc.
- 2017
In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they’ll face as they apply the theory to meet the challenge of market expectations.
Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.
In this Audiobook
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Chapter 1 Foresight, Insight, and Cross-Sight
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Chapter 2 The Uniqueness Imperative
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Chapter 3 Moral Hazard or Market for Lemons?
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Chapter 4 Make or Buy?
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Chapter 5 Shaping External Relationships
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Chapter 6 Dynamic Design of the Organization
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Chapter 7 Leading the Corporate Theory
