Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
- 6h 3m 38s
- Andrea Austin, Tracy Eiler
- Gildan Media
- 2016
Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals.
In this Audiobook
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Chapter 1 Why Align?
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Chapter 2 Get Those Cultural Obstacles out of Your Way
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Chapter 3 Build Alignment into Every Process
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Chapter 4 An Aligned Organization Requires a Different Kind of Leader
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Chapter 5 Data Is the Great Equalizer of Alignment
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Chapter 6 Push Alignment Beyond Sales and Marketing and into the CIO's Office
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Chapter 7 Cracking the Code of Alignment
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Chapter 8 Leading-Edge Concepts for Reaching Complete Alignment
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