Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

  • 11m 15s
  • Emanuel Rosen, Itamar Simonson
  • Skillsoft
  • 2017
Absolute Value argues that as consumer behavior changes, organizations need to change their marketing strategies in order to influence customers and adapt effectively to the evolving environment. In this Review, we discuss the salient points of the book based on our interpretation of its contents.

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