#1 Best Seller: Book Marketing Reinvented
- 2h 20m 6s
- Bryan Heathman
- Blackstone Audio, Inc. dba Blackstone Publishing
- 2018
The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start?
Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.
Every author wants a road map or step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses, this is the holy grail, so they can repeat the success of their last launch campaign.
With this system, you will no longer have the guesswork associated with choosing which marketing programs to run for a successful launch. Bryan Heathman has managed hundreds of book marketing campaigns and created a repeatable 15-week system to promote nonfiction books.
Bryan's approach to book marketing was inspired by running massively successful campaigns that have resulted in New York Times best sellers, Wall Street Journal best sellers, and Amazon number-one best sellers for famous authors, including professional speaker Chris Widener, America's number-one sales trainer Tom Hopkins, US Olympian Johnny Quinn, and three-time World Series champion Todd Stottlemyre.
Unlike other works, which list a hundred things to do when marketing a book, this approach is distilled into a manageable 15-week burst of activity - individual actions that, when done in a scheduled time frame, are proven to produce the results you desire for your book launch.
In this Audiobook
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Chapter 1 - The Book Marketing Formula
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Chapter 2 - The Art of Branding for Authors
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Chapter 3 - How to Get Quality Book Endorsements from Celebrities
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Chapter 4 - Creating a Product Funnel: The Business Side of Writing
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Chapter 5 - How to Get Media Attention with Public Relations
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Chapter 6 - Social Media & the Art of Selling Books
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Chapter 7 - How to Profit from Bookstore Signings
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Chapter 8 - How to Promote a Good Book on Goodreads
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Chapter 9 - How to Build an Author Website
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Chapter 10 - Book Awards and Professional Reviews
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Chapter 11 - The All-Important Pre-Order Campaign
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Chapter 12 - How to Pay for Your Book Launch
