Product Management
- 10 Courses | 6h 49m 55s
- 9 Books | 27h 50m
- 10 Audiobooks | 39h 20m 27s
Product managers are responsible for the strategy, roadmap, and feature definition of a product. Product management is the art of leadership. Product managers are constantly learning and improving the way they work. Explore best practices in product management.
COURSES INCLUDED
Product Management: An Overview
The product manager is a "mini-CEO," responsible for overseeing a product through its entire lifecycle-from ideation to development to market introduction to retirement. In this course, you will learn the difference in roles between a product manager and a project manager, the key responsibilities and attributes of a product manager, the four stages of product development, and how to support a product management model in your organization.
6 videos |
30m
Assessment
Badge
PMI PDU
Product Management: Building a Product Strategy
Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development, meet your user's most pressing needs, and successfully find its place in the market. In this course, you will learn the key components of a successful product strategy, crucial questions to ask in defining your product strategy, the steps to creating a product strategy, how to build a data-driven product roadmap, and common mistakes in building a product strategy and how to avoid them.
7 videos |
45m
Assessment
Badge
PMI PDU
Product Management: Metrics for Product Managers
Metrics are a vital tool for achieving your product strategy. Using the proper metrics will let you build the right goals into your product strategy and let you know how well you are achieving those goals. In this course, you will learn how to use metrics to achieve your product strategy goals, how to build a metric-driven product strategy, key concepts for getting the most value from your metrics, how to choose metrics to help you shape your product strategy, and how to measure how successfully customer needs are being met.
6 videos |
31m
Assessment
Badge
PMI PDU
Product Management: Building a Product Roadmap and Agile Product Management
Organizations adopt Agile business practices in order to provide their customers with better products more quickly. Building a product roadmap helps support an organization's Agile practices by clearly identifying the "why" behind their product development activities. In this course, you will learn the purposes of an Agile product roadmap, the advantages for building an Agile product roadmap, the steps for building an Agile product roadmap, the best practices for building an Agile product roadmap, and the different types of Agile product roadmaps you can build.
6 videos |
43m
Assessment
Badge
PMI PDU
Product Management: Competitive and Market Analytics for Product Managers
Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors' products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.
6 videos |
37m
Assessment
Badge
PMI PDU
Product Management: Create a Go-to-Market Plan
Successfully launching a product can be pivotal to a company's continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.
7 videos |
45m
Assessment
Badge
PMI PDU
Product Management: Designing and Running Experiments
Product managers have many ideas on how to design their product to meet the customers' needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.
6 videos |
41m
Assessment
Badge
PMI PDU
Product Management: Communication for Product Managers
Making sure the right people have the right information at the right time can make or break a company. Since product managers are at the hub of a company's activities, they bear much of the communication burden in the organization. It's their responsibility to make sure everyone has a shared understanding of what's going on. In this course, you will learn how product managers serve as a communication hub within their organization, how to get the most mileage out of your communication channels, how to polish your public speaking skills, how to keep everyone in your company on the same page, how to foster cross-team, communications, and how to map out your communication strategy.
7 videos |
40m
Assessment
Badge
PMI PDU
Product Management: Understanding and Developing Customers
To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer's behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.
6 videos |
51m
Assessment
Badge
PMI PDU
Product Management: Market Research Basics
Whether you're entering a new market, looking for new customers, launching a new product, or trying to identify new opportunities to generate business with existing customers. conducting market research can give you valuable insights. In this course, you will learn the uses for market research, the different things you can learn from primary and secondary research, the different methods of market research, the stages of a market research project, and the different types of market research projects.
6 videos |
42m
Assessment
Badge
PMI PDU
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EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE COURSES
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.BOOKS INCLUDED
BOOK SUMMARY
EMPOWERED: Ordinary People, Extraordinary ProductsWhat is it that sets innovative companies apart from their competitors? In EMPOWERED, authors Marty Cagan and Chris Jones suggest that their extraordinary output is the result of how these organizations strengthen ordinary employees. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
11m
By Chris Jones, Marty Cagan
BOOK SUMMARY
Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and ExperiencesDesign Like Apple gives readers a look into the principles and design philosophies that have made Apple a consumer technology leader. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
10m
By John Edson
Book
Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development TeamsFilled with straightforward and easy to learn methods to help deal with project development problems, this book is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success.
2h
By Greg Cohen
Book
The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product ManagementProduct management is challenging, complex, and often misunderstood. Presenting a practical and comprehensive methodology, this book provides a consistent and holistic managerial approach to product management.
4h 33m
By Gabriel Steinhardt
Book
Disruption by Design: How to Create Products that Disrupt and then Dominate MarketsBeginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, this step-by-step book guides you through the design, build, and go-to-market phases that successful disruptors follow.
5h 20m
By Paul Paetz
Book
Innovation and Product Management: A Holistic and Practical Approach to Uncertainty ReductionBased on the fundamentals of innovation and product management, this unique and practical book presents a holistic process model with particular focus on innovation and uncertainty.
5h 43m
By K. Scott Swan, Kurt Gaubinger, Michael Rabl, Thomas Werani
Book
Value Proposition Design: How to Create Products and Services Customers WantIncluding practical exercises, illustrations and tools that will help you immediately improve your product, service, or new business idea, this book gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
1h 36m
By Alex Osterwalder, et al.
Book
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackAuthored by an entrepreneur and Lean product expert whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products, this book is a practical guide to building products that customers love.
4h 58m
By Dan Olsen
Book
Radical Product Thinking: The New Mindset for Innovating SmarterThis book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products.
3h 19m
By R. Dutt
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AUDIOBOOKS INCLUDED
AUDIOBOOK SUMMARY
EMPOWERED: Ordinary People, Extraordinary ProductsWhat is it that sets innovative companies apart from their competitors? In EMPOWERED, authors Marty Cagan and Chris Jones suggest that their extraordinary output is the result of how these organizations strengthen ordinary employees. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
21m 27s
By Chris Jones, Marty Cagan
AUDIOBOOK SUMMARY
The Art of Explanation: Making Your Ideas, Products, and Services Easier to UnderstandWhether you're striving to gain support for your ideas in the world of business or in everyday life, The Art of Explanation will give you the tools to bring others on board. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
10m 44s
By Lee LeFever
AUDIOBOOK SUMMARY
Proactive Risk Management: Controlling Uncertainty in Product DevelopmentProactive Risk Management presents a practical and thought-provoking approach to managing risk, which dives deep into the causes of risk while outlining how to address the issues that arise. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
21m 30s
By Guy M. Merritt, Preston G. Smith
AUDIOBOOK SUMMARY
Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and ExperiencesDesign Like Apple gives readers a look into the principles and design philosophies that have made Apple a consumer technology leader. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
19m 29s
By John Edson
AUDIOBOOK SUMMARY
The Human Brand: How We Relate to People, Products and CompaniesThe Human Brand is a must-read for anyone who wants to have a better understanding of the way end-users engage with the goods they buy and the services they consume. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
9m 45s
By Chris Malone, Susan T. Fiske
Audiobook
Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased ProfitabilityThis audio edition explains the surprising and significant gap between the CEO's growth goals and actual performance, and presents a complete blueprint for exploiting the strategic and operational dimensions of innovation.
4h 48m 58s
By Clayton M. Christensen, James Works, Kimberly Watson-Hemphill, Michael L. George
Audiobook
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design FirmThis audio edition will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
8h 56m 56s
By Tom Kelley
Audiobook
Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable InnovationThis audio edition sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level.
8h 14m 44s
By Debra Kaye, Karen Kelly
Audiobook
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesThis audio edition provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Read by the author.
8h 38m 35s
By Eric Ries
Audiobook
Art of Explanation: Making your Ideas, Products, and Services Easier to UnderstandThis audio edition is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
7h 18m 19s
By Lee LeFever
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SKILL BENCHMARKS INCLUDED
Product Management
Product managers are responsible for the strategy, roadmap, and feature definition of a product. Product management is the art of leadership. Product managers are constantly learning and improving the way they work. Explore best practices in product management. This benchmark evaluates your understanding of this topic. Being aware of potential knowledge gaps allows you to better understand your current competency and areas for improvement, so you can find suitable content and curate your own learning path. The courses recommended at the end of this benchmark can help you fill potential gaps in your knowledge.
9m
| 9 questions