Turning Social Intelligence into Actionable Insight

Everyone
  • 7 videos | 22m 49s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 101 users Rating 4.5 of 101 users (101)
Using social intelligence (SI) is not just about recording the number of likes, retweets, or followers you have on your various social media outlets. True social intelligence involves using the vast amount of raw, real-time data you have at your disposal and converting it into practicable insights to improve customer relationships. In this course, you'll learn about the benefits of social intelligence to your organization's performance. You'll explore how to monitor social media, as well as common sources of social media data. Finally, you'll discover best practices for analyzing that data, common mistakes to avoid, and ways to use social-awareness strategies that deliver real business value.

WHAT YOU WILL LEARN

  • Recognize the business benefits of utilizing social intelligence
    Recognize characteristics of effective social media monitoring programs and services
    Recognize common sources for gathering social intelligence insight and key benefits of each
  • Identify best practices for effective social intelligence analysis and insight
    Recognize challenges of social analytics
    Recognize ways to use social intelligence findings to make effective business decisions

IN THIS COURSE

  • 49s
  • 3m 53s
    In this video, find out how to recognize the business benefits of using social intelligence. FREE ACCESS
  • Locked
    3.  Monitoring with Purpose
    3m 32s
    Learn how to recognize characteristics of effective social media monitoring programs and services. FREE ACCESS
  • Locked
    4.  Common Social Intelligence Sources
    3m 50s
    In this video, you will learn how to recognize common sources for gathering social intelligence and the key benefits of each. FREE ACCESS
  • Locked
    5.  Effective Social Intelligence Insight
    3m 39s
    During this video, you will discover how to identify best practices for effective social intelligence analysis and insight. FREE ACCESS
  • Locked
    6.  Social Intelligence Challenges
    3m 6s
    Discover how to recognize the challenges of social analytics. FREE ACCESS
  • Locked
    7.  Applying Social Analytics Results to Strategy
    4m
    In this video, you will learn how to use social intelligence findings to make effective business decisions. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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