Traditional and Online Distribution and Ethics in the Marketing Mix

Everyone
  • 8 videos | 22m 45s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.5 of 213 users Rating 4.5 of 213 users (213)
Although using an advertisement may be an important aspect of your marketing strategy, there's much more to marketing than just finding the best way to advertise your products or services. There's also the vital process of how your product gets all the way from the producer into the hands of your target customers - the product distribution. This process has changed immeasurably with the invention of the Internet, and, just as with online advertising, it brings about a whole new range of concerns related to ethics. In this course, you'll learn about the importance of an effective distribution model and selection of a distribution channel. You'll also learn key distribution strategies and systems, how to select and manage distributors, online distribution opportunities, and e-marketing.

WHAT YOU WILL LEARN

  • Recognize the importance of effective distribution
    Identify the key considerations in selecting appropriate distribution channels for your products
    Match distribution strategies and systems with their descriptions
    Identify guidelines for selecting distribution network intermediaries
  • Recall guidelines for managing intermediaries in the distribution network
    Identify characteristics and benefits of online distribution
    Match elements of the marketing mix to the related ethical concerns in e-marketing

IN THIS COURSE

  • 41s
  • 2m 23s
  • Locked
    3.  Selecting Distribution Channels
    3m 27s
    In this video, you will learn how to identify key considerations for selecting appropriate distribution channels for your products. FREE ACCESS
  • Locked
    4.  Marketing and Distribution: Strategies and Systems
    3m 11s
    During this video, you will learn how to match distribution strategies and systems with their descriptions. FREE ACCESS
  • Locked
    5.  Marketing and Distribution: Selecting Intermediaries
    3m 11s
    Discover how to identify guidelines for selecting distribution network intermediaries. FREE ACCESS
  • Locked
    6.  Marketing and Distribution: Managing Intermediaries
    3m 8s
    In this video, you will learn how to recall guidelines for managing intermediaries in the distribution network. FREE ACCESS
  • Locked
    7.  Marketing and Online Distribution
    3m 19s
    During this video, you will learn how to identify characteristics and benefits of online distribution. FREE ACCESS
  • Locked
    8.  E-Marketing Ethics and the Marketing Mix
    3m 25s
    In this video, find out how to match elements of the marketing mix to the related ethical concerns in e-marketing. FREE ACCESS

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