The Neuroscience of Customer Experience, powered by MIT SMR

Everyone
  • 3 videos | 13m 35s
  • Includes Assessment
  • Earns a Badge
Rating 4.5 of 4 users Rating 4.5 of 4 users (4)
While the variety of extraordinary experiences is wide, they do have a common objective: building brand attachment and customer loyalty. A single bad experience can drive away customers for life, but one that is fantastic creates a desire to buy again. This course helps you to understand the key components of immersion, and how applying insights from neuroscience to design thinking can help companies create extraordinary customer experiences.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Recognize the components of immersion
  • Recognize how to combine design thinking principles with neuroscience

IN THIS COURSE

  • 1m 36s
    This video provides an introduction to the key concepts covered in this course. FREE ACCESS
  • 4m 4s
    This video explains the two main components of immersion. FREE ACCESS
  • Locked
    3.  Combining Design Thinking and Neuroscience
    7m 56s
    This video explains the three key steps of the design thinking process. It further explains the importance of embracing brain-based measurement to innovate and better serve customers. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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