Product, Pricing, and Promotion in the Marketing Mix
Everyone
- 8 videos | 23m 45s
- Includes Assessment
- Earns a Badge
- CPE
The marketing mix is a collection of elements that uses advertising to satisfy customers' needs and meet business objectives. We all buy products - we read the advertisement and we check the competition. The company can advertise the product and then send it along the distribution channel. In this course, you'll learn about a few elements of the marketing mix: product, price, and promotion. You'll learn how marketing is involved in developing new products and about the stages of the product life cycle. You'll also learn about pricing, including how to approach product pricing. Finally, you'll learn about promotional techniques, including the importance of distribution and having a robust distribution model.
WHAT YOU WILL LEARN
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Identify the typical roles of marketing in the development of new products
Match the stages of the product life cycle to their goals
Classify pricing objectives as being financial or marketing objectives
Match pricing strategies to their definitions -
Recognize examples of different pricing promotions
Match promotional techniques with their descriptions
Match characteristics of marketing communication campaigns to either traditional or online media
IN THIS COURSE
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47s
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3m 12s
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3. Marketing Life Cycle Goals3m 17sDuring this video, you will discover how to match the stages of the product life cycle to their goals. FREE ACCESS
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4. The Marketing Mix and Pricing Objectives3m 26sDiscover how to classify pricing objectives as financial or marketing objectives. FREE ACCESS
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5. The Marketing Mix and Pricing Strategies3m 14sIn this video, you will learn how to match pricing strategies to their corresponding definitions. FREE ACCESS
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6. The Marketing Mix and Pricing Promotions3m 19sDuring this video, you will learn how to recognize examples of different pricing promotions. FREE ACCESS
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7. Promotional Techniques in Marketing3m 18sIn this video, find out how to match promotional techniques with their descriptions. FREE ACCESS
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8. Media and Marketing Campaigns3m 10sLearn how to match characteristics of marketing communication campaigns to either traditional or online media. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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