Competitive Marketing Strategies: Analyzing Your Organization
Everyone
- 7 videos | 21m 42s
- Includes Assessment
- Earns a Badge
It takes a certain amount of marketing innovation to win customers today. When developing a competitive marketing strategy, conducting effective research is a key step. You need to assess your organizational capabilities and advertising activities. In this course, you'll learn how to assess an organization's core capabilities and how to conduct a marketing audit. This course also describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit and looking at innovation activities.
WHAT YOU WILL LEARN
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Recognize the role of competitive marketing strategies
Categorize examples of resources and competencies important for creating and maintaining competitive advantage
Recognize the steps in identifying important organizational capabilities -
Identify areas of focus when analyzing your organization's marketing strategy and structure
Recognize aspect to examine when analyzing your organization's systems, productivity, and marketing mix
Identify examples of what you should consider when conducting an innovation audit
IN THIS COURSE
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43s
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3m 33s
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3. Competitive Advantage: Resources and Competencies3m 24sLearn how to categorize examples of resources and competencies important for creating and maintaining a competitive advantage. FREE ACCESS
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4. Competitive Advantage: Capabilities3m 8sIn this video, you will learn how to identify important organizational capabilities. FREE ACCESS
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5. Analyzing Marketing Strategy and Structure3m 21sDuring this video, you will learn how to identify areas of focus when analyzing your organization's marketing strategy and structure. FREE ACCESS
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6. Analyzing Systems, Productivity, and Marketing Mix3m 50sDiscover how to recognize aspects to examine when analyzing your organization's systems, productivity, and marketing mix. FREE ACCESS
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7. Analyzing Innovation3m 43sIn this video, you will learn how to identify examples of what you should consider when conducting an innovation audit. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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Digital badges are yours to keep, forever.
