Canadian Anti-Spam Act (CASL)

  • 6 topics | 25m 59s
  • Up to 30 languages
  • Transcripts
On July 1, 2014 Canada's anti-spam legislation (CASL) came into effect. If your business or organization uses electronic channels to promote or market itself, its products or services, CASL may affect how you do business. Three government agencies are responsible for enforcing CASL, but the primary enforcement responsibility belongs to the Canadian Radio-television and Telecommunications Commission (CRTC). The CRTC investigates activities that may be in violation of CASL and, if violations are found, can set administrative monetary penalties for the violation. This course focuses on the provisions of CASL that apply to businesses and organizations and the employees who participate in the commercial activities CASL is designed to regulate. These course materials and content are for informational purposes only and do not constitute legal advice. Nothing herein, or in the course materials, shall be construed as professional advice as to any particular situation or constitute a legal opinion with respect to compliance with any federal, state, or local laws. Transmission of the information is not intended to create, and receipt does not constitute, an attorney-client relationship. Readers should not act upon this information without seeking professional counsel. The information contained herein is provided only as general information that may or may not reflect the most current legal developments. This information is not provided in the course of an attorney-client relationship and is not intended to constitute legal advice or to substitute for obtaining legal advice from an attorney licensed in your state.

WHAT YOU WILL LEARN

  • define key terms related to Canada's anti-spam legislation (CASL)
  • define key terms related to Canada's anti-spam legislation (CASL)
  • determine if you have implied consent to send a CEM
  • recognize acceptable mechanisms for obtaining express consent to send CEMs and install software
  • determine if you have implied consent and recognize acceptable mechanisms for obtaining express consent to send CEMs
  • recognize the requirements for identification information in CEMs
  • recognize how to ensure the unsubscribe mechanism you provide is acceptable under CASL
  • recognize identification and unsubscribe mechanism requirements on CEMs required by CASL

IN THIS COURSE

  • CASL Basics
    5m
  • Knowledge Check: CASL Basics
    2m
  • Obtaining Consent
    8m
  • Knowledge Check: Obtaining Consent
    2m
  • Creating Compliant CEMs
    3m
  • Knowledge Check: Creating Compliant CEMs
    3m

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