Applying Competitive Advantage to Marketing Strategies

IN THIS COURSE

• 1.  Applying Competitive Advantage to Marketing Strategies
  58s
  Businesses are always seeking ways to stand out. By applying a competitive advantage, companies align themselves with their customers’ needs and strive to communicate persuasively about what sets them apart. In this video, you'll discover the key concepts that will be covered in this course, including competitive advantage, external branding, focusing marketing efforts, and communicating a value proposition. FREE ACCESS
• 2.  Marketing for Competitive Advantage
  4m 13s
  Why do customers buy from you and not somebody else? What makes your company, product, or service so special? It’s simple: your organization has some advantage over your competitors. In this video, you will explore areas of potential competitive advantage that marketing strategies can leverage. FREE ACCESS
• 3.  Leveraging Corporate Social Responsibility
  4m 19s
  While profitability is a key consideration, it isn’t the only one. Increasingly, companies are recognizing that responsibility extends beyond just adding up profits. With more focus on the customer, businesses are more aware of their stewardship role in the community and marketplace. In this video, you'll explore actions that demonstrate a company's values across four corporate social responsibility categories. FREE ACCESS
• 4.  External Branding: Marketing through a Customer Lens
  3m 26s
  Customer engagement is a dialog between customers and companies, and that dialog drives external branding. An external brand communicates your organization's promise to customers. In this video, you will learn the attributes of external branding that make it appealing to customers. FREE ACCESS
• 5.  Communicating the Value Proposition
  3m 23s
  If you want somebody to buy what you’re selling, you must be able to explain its value. What do you offer that your competitors can’t or don’t? What’s in it for the customer? A value proposition is a promise of the expected future value of a product or service to your customers. In this video, you will explore the key elements of a customer-centric value proposition. FREE ACCESS
• 6.  Using Innovative Analytics Tools
  5m 12s
  New methods of obtaining and analyzing information are changing the ways that businesses approach marketing. Mountains of data and information are now readily available to you, and you need to make the most of this potential competitive advantage. In this video, you'll learn about innovative tools for evaluating and leveraging a competitive advantage. FREE ACCESS
• 7.  Let's Review
  1m 21s
  In this video, you'll review the key concepts covered in the course Applying Competitive Advantage to Marketing Strategies. FREE ACCESS