Women Who Brand
- 3h 27m
- Catherine Kaputa
- Nicholas Brealey Publishing
- 2014
Today self-branding is not an option—it's something women need to master. Often what's holding women back from career success is that we don't brand ourselves as well as men do. Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.
About the Author
Catherine Kaputa is founder and president of SelfBrand, a brand strategy and business coaching company. She is the author of the bestsellers You Are a Brand and Breakthrough Branding and a twenty-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia. Kaputa has been a marketing and advertising executive at well-known New York ad agencies, where she worked on the iconic I Love NY campaign, as well as taught at the Stern School of Business, New York University. She has been featured on CNN, ABC, NBC, MSNBC, in the Wall Street Journal, The New York Times, USA Today, and Fortune, and was a "Cool Friend" on TomPeters.com.
In this Book
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Women Who Brand
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The Art of Authentic Personal Branding
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Brand Yourself for Success
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Emotional Intelligence Gives Women an Edge
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Female Verbal Agility Can Give You a Communication Head Start
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Use the Power of Story In Person and Online
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Visual Aspects of Appearance and Power
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The Female Style of Leadership
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Born to Network
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A Brand for All Seasons
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It’s Up to You
