The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach
- 3h 22m
- Jerry Weissman
- John Wiley & Sons (US)
- 2009
Presentation coach Jerry Weissman has spent twenty years teaching CEOs and other executives how to deliver successful, profitable IPO road shows. His clients credit Jerry's presentation coaching with helping their companies earn higher stock prices and higher IPO valuations. Weissman's strategies have worked for dozens of big-name business leaders, including founding Yahoo! CEO Tim Koogle, Intuit founder Scott Cook, and Netflix founder and CEO Reed Hastings.
Now, The Power Presenter gives you the same effective technique, style, and strategy that executive teams from more than 1,000 companies have used to raise financing, sell products, propose partnerships, or seek approval for projects. Packed with case studies of famous power presenters—from Martin Luther King, Jr. to John F. Kennedy, from Ronald Reagan to Barack Obama—this book shows you how to deliver a winning speech or presentation that will engage your audience from beginning to end.
You'll follow a seven-step plan for crafting your content into a compelling story. You'll learn how to conquer your fear of public speaking and present with force and conviction, naturally. You'll also learn how to speak with your body language, create empathy with your audience, and integrate your graphics design and animation with your delivery.
For anyone who has to stand up and deliver, The Power Presenter is a master resource filled with proven techniques, practical tools, insightful wisdom, and illustrative, inspiring examples.
About the Author
Jerry Weissman is America's leading corporate presentations coach with a client list that includes top executives at Yahoo!, Cisco Systems, Microsoft, Intel, Netflix, and many others. He has coached more than 500 IPO road show presentations that have raised hundreds of billions of dollars in the stock market. He is the founder of Power Presentations, Ltd., and has helped another 500 firms develop and deliver their mission-critical business presentations. His previous books include In the Line of Fire and Presenting to Win, named as one of eight "must-read" books by Fortune magazine.
In this Book
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The Power Presenter—Technique, Style, and Strategy from America’s Top Speaking Coach
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The Wrong Way and the Right Way to Coach Presentations
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How Speaking Style and Delivery Can Raise the Value of an IPO
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Your Actions Speak Louder than Your Words
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The Crucial Task: Creating Audience Empathy
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The Butterflies in Your Stomach
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How to Prepare Your Content—The Seven Steps of Story Development
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You Can Be a Power Presenter–—Charisma Not Required
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The Mental Method of Presenting—Make the Butterflies Fly in Formation
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Learn to Speak with Your Body Language
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Control Your Cadence
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Masters of the Game
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What Every Speaker Can Learn from Barack Obama
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Graphics Synchronization
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Graphics and Narrative
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The Power Presentations Pyramid
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Coda–—Ending with the Beginning
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Notes
