The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

  • 3h 10m
  • Ekaterina Walter, Jessica Gioglio
  • McGraw-Hill
  • 2014
  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

About the Authors

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.

Jessica Gioglio is the social media manager for Dunkin’ Donuts.

In this Book

  • The Power of Visual Storytelling—How to Use Visuals, Videos, and Social Media to Market Your Brand
  • Foreword
  • Introduction
  • The Rise of Visual Storytelling
  • Types, Tips, and Tactics of Visual Marketing
  • The Power of the Platform: Visual Storytelling on Social Networks
  • Developing a Visual Storytelling Road Map: From Strategy to Implementation
  • Real-Time Marketing in a Visual World
  • Conclusion

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