The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability
- 4h 40m
- Martin Newman
- Kogan Page
- 2021
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition.
In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization.
In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed.
Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
About the Author
Martin Newman has over 35 years' experience in marketing, digital, CEO and Chairman roles working with major brands including Harrods, Burberry, Pentland Brands and Intersport. Based in the UK, currently he serves as a Chairman and Board Advisor to a host of well-known brands, and is the founder of The Customer First Group. A renowned thought-leader, he has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years. He is the co-author of 100 Practical Ways to Improve Customer Experience, also published by Kogan Page.
In this Book
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Introduction
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The Fundamental Building Blocks for Sustainable Commercial Success
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Buy Less, Eat Better, Experience More
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The Fallen—The Brands That Have Sadly Bitten the Dust and Why
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The Resurrected
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Brands That Have Stood the Test of Time and Why
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Customer-Centricity – It All Adds Up
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Employee-First—The First Building Block in Driving Customer-Centric Transformation
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Purpose before Profit—The Shift from Value to Values
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Diversity and Inclusion—On the outside and the Inside
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Commercially Successful Disruptive Business Models in Consumer Sectors
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If You Were Starting a Retail Business Today, What Would it Look Like?
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To Infinity and Beyond—What Makes a Successful Bank, Airline and Car Dealer in the 2020s?
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We All Gravitate towards Social People—The Same Can Be Said of Brands
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Generation Z Will Show Us the Way
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The Road Map to Customer-Centricity
