The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the MeCentric Consumer Revolution
- 3h 28m
- Joel Bines
- McGraw-Hill
- 2022
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy
Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me's"―have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.
From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.
Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail marketplace:
- Curation
- Customization
- Category Expertise
- Cost
- Convenience
- Community
Bines explains why you shouldn’t pigeonhole your business into one model, but rather develop a deep self-awareness about how your organization is viewed and valued by your customers―and focus your efforts accordingly.
Whether you’re the CEO of a global organization or starting your own clothing boutique, you must become a Metailer―and this groundbreaking book will show you how.
About the Author
Joel Bines leads the Global Retail Practice at the business consulting firm Alix Partners. He’s sought after worldwide for his advice on improving the performance of a wide spectrum of global retailers, brands, and consumer companies.
In this Book
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FOREWORD
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INTRODUCTION
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WHEN RETAIL WAS KING
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THEN ALONG CAME THE INTERNET
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THE QUANTUM CONSUMER REVOLUTION
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COST: GIVE ME A STEAL
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CONVENIENCE: MAKE IT EASY FOR ME
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CATEGORY EXPERT: SHOW ME WHAT YOU KNOW
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CUSTOMIZATION: THAT MADE-FOR-ME FEELING
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CURATION: THAT CHOSEN-FOR-ME FEELING
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COMMUNITY: MAKE ME FEEL WELCOME
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WHAT TO DO ON MONDAY MORNING
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THAT WAS THEN, THIS IS NOW
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NOTES
