The Forces Changing Business: Social, Economic and Commercial Factors at Work

The world changes faster, yet more subtly and stealthily, than most people imagine. As with any aging process, it is only when one looks back that the pace and scope of the change is recognised, and even then the view is rarely complete. When assessing social and behavioural change, and their consequences, new attitudes may only appear when prodded by a new business development, a major technological innovation or a social or political event. Business operates in a wide economic, political and social context, and it is often said that the only constant is an ever-increasing rate of change. Yet what is driving that change, and what are the consequences for business strategy? Interestingly, the forces shaping business derive their strength and energy from these potent sources of social change.