The Business Plan Workbook: A Step-by-Step Guide to Creating and Developing a Successful Business, Tenth Edition

  • 5h 11m
  • Colin Barrow, Paul Barrow, Robert Brown
  • Kogan Page
  • 2021

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to

  • Come up with a winning business idea
  • Complete market and competitive research
  • Set up a winning marketing strategy
  • Forecast watertight financials and projections
  • Define realistic operations and staffing
  • Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

About the Author

Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.

Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.

In this Book

  • How to Use the Workbook
  • Why Prepare a Business Plan?
  • Coming up with a Winning Idea for Your Business Plan
  • Strategy – The Big Picture
  • You and Your Team
  • Researching Customers
  • Researching Competitors
  • A Plan for Market Research
  • Products and/or Services
  • Pricing
  • Advertising and Promotion
  • Place and Distribution
  • People, Process and Physical Environment
  • Competing Online
  • The Selling Methods Plan
  • Making, Outsourcing and Supplies
  • Legal and Regulatory Factors
  • The Sales Forecast
  • Cash-Flow Projections
  • The Profit and Loss Account
  • The Balance Sheet
  • Break-Even Analysis
  • Estimating Financing Requirements
  • Stress Testing Your Business Projections
  • Financial Controls
  • Sales and Marketing Controls
  • Other Business Controls
  • Writing up and Presenting Your Business Plan
  • Index of Key Organizations and Resources for Business Planning
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