The Best Digital Marketing Campaigns in the World II

  • 2h 19m
  • Damian Ryan
  • Kogan Page
  • 2014

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.

Covering a wide range of world-class award winning campaigns, including household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

In this Book

  • The Best Digital Marketing Campaigns in the World II
  • Digital Marketing is Dead – No it‘s Alive – No it’s All Integrated Now… eh?
  • Volkswagen BlueMotion Roulette
  • How Social Saved Water
  • Oxford and Cambridge Boat Race
  • Faktum Hotels
  • Jetblue Getaways
  • Heinz Beanz for Grown Upz
  • Harley-Davidson’s Open Road Festival
  • McDonald’s. Our Food. Your Questions
  • Heathrow Boutique
  • Activia
  • Deutsche Telekom
  • Nike 10k Run
  • Red Bull Stratos
  • Chickasaw Country
  • Barclaycard ‘Toys Unleashed’
  • Avaya
  • Bodyform
  • Koozai
  • KWV 3 Brandy
  • Britain’s Best Office Dog
  • Ikea—Moving the Store
  • Green for Go!
  • The Tweet Shop
  • O2 Rugby
  • Samsung Facebook Activation
  • Lufthansa Boeing 747-8
  • FORTNUM & MASON
  • Louisville Slugger
  • Screwfix
  • Polowers
  • Peugeot—Let Your Body Drive
  • Hobart—Get Back to Scratch
  • Freshersfields.com
  • Naturevalley Trailview.com
  • ‘The Walking Dead’ Kill Count
  • 8A Store
  • UEFA Europa League
  • Digicel
  • Axe Wingman
  • BBC Africa
  • What’s Next?
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