Social Media Marketing & Branding: The Micro MBA
- 4h 4m
- Ankit Srivastava
- BPB Publications
- 2019
Before you invest your time in this book, you should find the answers to the following questions;
How can this book help you get a job? Why not study online? Why this book?
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, you’ll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebook, Twitter, Hootsuite and HubSpot certifications.
While most online course and blogs concentrate on quick tips to use digital tools and platforms; This book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behavior, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience.
Key Points
- Complete this book to earn an exclusive certificate in “Digital Campaign Design” and “Social Media Marketing”
- Prepare for Social Media Certification from Facebook, Twitter and more
- Digital Marketing Career Guide Included
- Free Resume templates
- 45 Digitally Interactive Chapters
- 20+ Case Studies
- 160+ Chapter-wise Interview Questions
- Become Job ready in 4-weeks!
In this Book
-
The Digital Customer Life Cycle
-
Phases and Stages of the Customer Experience Funnel
-
Programmatic and Real Time Digital Ad Buying (How Digital Ads Work)
-
Programmatic Bidding for ADS on Facebook
-
Setting up A Facebook & Instagram Ad Campaign
-
Facebook Ad Types
-
Creating Facebook Ad's Creative and Copy
-
Ad Reporting and Optimization
-
Convectional Segmentation
-
Segmenting Audience with Facebook
-
Remarketing with Facebook's Custom Audience
-
Digital Behavioral Segmentation Using Custom Audience
-
Creating Buyer Personas
-
Unique Digital Value Proposition
-
Perceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message
-
Designing a Unique Digital Value Proposition
-
Paid, Earned, and Owned Media
-
Social Media Engagement
-
Content Marketing
-
User-Generated Content
-
Transmedia Storytelling
-
Digital Influence
-
Influencer Marketing
-
Understanding UI, UX, CX and BX
-
CX and UX for Social Media
-
Digital Branding
-
Brand Promotors and Detractors
-
Social Listening
-
Social Selling
-
Social Media for Customer Service, Support, and Delight
-
Setting Up Social Customer Care
-
Managing a Social Media Crisis
-
A/B Testing
-
A/B Testing Facebook Ad Campaigns
-
Linkedin Ad Campaigns
-
Instagram Story Ads
-
Snapchat Ads
-
Twitter Ads
-
Advertising on Pinterest, Quora, and Reddit
-
GDPR, Budgeting, and Behavioral Psychology
-
A Repository of Campaign Case Studies
-
Job Guide
-
Resume Tips and Linkedin for Jobs
-
Chapter-wise Interview Questions
