Serial Innovators: Firms that Change the World

For company leaders who find their organizations stagnating in a fast-paced, ever-evolving business world, faced with the challenges from ambitious (and often younger) competitors, Serial Innovators combines wide-ranging academic research set against the backdrop of a fable where a young CEO is charged with reinventing his new company. In this Review, we discuss the salient points of the book based on our interpretation of its contents.