SEO: Search Engine Optimization Bible, Second Edition
- 9h 55m
- Jerri L. Ledford
- John Wiley & Sons (US)
- 2009
Detailed, practical guide to increasing your Web traffic through better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.
- Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
- Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
- Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
- Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works
If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
About the Author
Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0.
In this Book
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Introduction
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Search Engine Basics
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The Theory of Long Tail Search
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Creating an SEO Plan
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Building Your Site for SEO
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Keywords and Your Web Site
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Pay‐per‐Click and SEO
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Maximizing Pay‐per‐Click Strategies
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Increasing Keyword Success
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Understanding and Using Campaign Targeting
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Managing Keyword and Pay‐per‐Click Campaigns
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Keyword Tools and Services
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Tagging Your Web Site
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The Content Piece of the Puzzle
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Using Communities to Improve SEO
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Understanding the Role of Links and Linking
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Adding Your Site to Directories
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Pay‐for‐Inclusion Services
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Robots, Spiders, and Crawlers
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The Truth About SEO Spam
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Adding Social‐Media Optimization
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Mobile Search Engine Optimization
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Monetizing Traffic as an SEO Strategy
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Plugging In to SEO
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Automated Optimization
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SEO Beyond the Launch
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Analyzing Success
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Glossary
