Room 121: A Masterclass in Writing and Communication in Business
- 3h 23m
- Jamie Jauncey, John Simmons
- Marshall Cavendish
- 2011
Two leading communications practitioners offer a masterclass in effective business writing in this lively, surprising and insightful book. Using the form and style of the blog, the authors exchange thoughts, ideas and methods with one another on the factors that make business communication and writing successful. From packaging to annual reports, printed leaflets to brand programmes, policy statements to websites the written word continues to play a dominant and significant role in virtually any organisation today and the way in which it communicates internally and externally. This book, combining the accumulated experience and wisdom of the authors, provides a set of rules that can be applied to any modern-day business writing situation seeking to grab attention.
About the Authors
John Simmons was previously a director at the world’s leading branding consultancy, Interbrand. He is recognised as the guru of verbal identity and is the author of several books on business writing.
Jamie Jauncey is an experienced coach and practitioner in business communications and writing, and works with a wide variety of organisations.
In this Book
-
Room 121—A Masterclass in Writing and Communication in Business
-
Introduction
-
Week 1
-
Week 2
-
Week 3
-
Week 4
-
Week 5
-
Week 6
-
Week 7
-
Week 8
-
Week 9
-
Week 10
-
Week 11
-
Week 12
-
Week 13
-
Week 14
-
Week 15
-
Week 16
-
Week 17
-
Week 18
-
Week 19
-
Week 20
-
Week 21
-
Week 22
-
Week 23
-
Week 24
-
Week 25
-
Week 26
-
Week 27
-
Week 28
-
Week 29
-
Week 30
-
Week 31
-
Week 32
-
Week 33
-
Week 34
-
Week 35
-
Week 36
-
Week 37
-
Week 38
-
Week 39
-
Week 40
-
Week 41
-
Week 42
-
Week 43
-
Week 44
-
Week 45
-
Week 46
-
Week 47
-
Week 48
-
Week 49
-
Week 50
-
Week 51
-
Week 52
