Rapid Mass Engagement: Driving Continuous Improvement through Employee Culture Creation
- 3h 42m
- Frank Devine
- McGraw-Hill
- 2023
Dramatically improve business outcomes through a culture-change strategy that combines proven leadership, engagement, and continuous improvement methods
Providing everything you need to boost individual, team, and organizational performance, Rapid Mass Engagement delivers a new, more effective approach to creating a solid corporate culture that fuels long-term business success.
Continuous improvement expert Frank Devine has been helping top companies develop effective business cultures for decades, and now he shares his secrets with you. Devine walks you through the process of strategically combining leadership, engagement, and continuous improvement to turbocharge profitability and drive business sustainability. Chapters include:
- Rapid Mass Engagement: Results and Differentiation
- Culture Change Overview and Methodology
- Engaging Employees Around Purposeful Work
- Ownership and Accountability: Why Values Alone are Insufficient
- Leadership that Moves the Dial
- Sustainable Change
Presenting data and first-hand accounts from senior business leaders proving the effectiveness of his approach in the real world, Devine addresses the yearning for purpose, authenticity, and trust among employees with a bottom-up, socially impactful, commercially realistic approach to social conflict and divisiveness.
About the Author
Frank Devine worked at Shell, Unilever, Alvis, ABB, Fiat and CarnaudMetalBox before creating his culture-change consultancy in 1996. Specializing in developing cultures of continuous improvement through strategic employee engagement, he has served a wide array of industry-leading clients, including Coca-Cola, Johnson & Johnson, Rolls Royce, GSK, Britvic, Bacardi, Boston Scientific, and Seagate Technology.
In this Book
-
Introduction—Key Challenge for Senior Leaders
-
How RME is Different
-
Why This Matters: The Increased Yearning for Purpose and Meaning at Work
-
Designing Your Culture Change
-
What Are We Engaging Our Employees About? Not Just Purpose, Higher Purpose
-
Changing Culture Within Weeks—The Rapid Mass Engagement Process
-
Ownership and Accountability: Why Values Alone Are Insufficient
-
Leadership That Moves the Dial
-
Signaling Commitment
-
Rapid Yes—but Sustainable?
-
When RME Has Suboptimized
-
Opening the Door for Logic and Science
-
RME Key Success Factors
-
Postscript
-
References
