Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World
- 5h 28m
- Alexander Zimmermann, Carsten Linz, Günter Müller-Stewens
- Kogan Page
- 2017
Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.
This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC.
Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape.
About the Authors
Dr Carsten Linz is an entrepreneurial leader and business transformation expert with 20 years' experience. He has successfully started and developed several new businesses and is currently Business Development Officer at SAP SE.
Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.
Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen.
In this Book
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Taking Consequences from Digitization and Servitization
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Assessing your Current Business Model
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Moving from Small Tweaks to Radical Shifts
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Shifting the Level of Inclusiveness
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Shifting the Level of Customization
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Sequencing Multiple Radical Shifts
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Case Studies of Companies Radically Shifting the Level of Inclusiveness
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Case Studies of Companies Radically Shifting the Level of Customization
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Case Studies of Companies that Sequence Multiple Radical Shifts
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Mastering the Transformational Leadership Challenge
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Navigating with the Business Model Transformation Manual
