Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact
- 9h 29m
- Sarah J. Tracy
- John Wiley & Sons (UK)
- 2013
Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.
- Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
- Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
- Written in an engaging style, with in-depth examples from the author’s own practice
Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy
About the Author
Dr. Sarah J. Tracy is Professor of organizational communication and qualitative methodology in the Hugh Downs School of Human Communication at Arizona State University. Her award-winning research has resulted in two books, including "Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact," a YouTube channel called “Get Your Qual On,” the “eight big-tent criteria” model for excellent qualitative research, and more than 70 scholarly essays.
She has led over 20 qualitative workshops in a number of international settings in which participants go beyond learning about qualitative methods to practicing specific qualitative crafts and analytic techniques. She approaches research from a use-inspired standpoint and endeavors toward creating scholarship that inspires wisdom, compassion, transformation, good humor, and well-being.
In her free time, Sarah enjoys yoga, crockpot cooking, laughing with her sweetheart Brad, and playing with her two adopted fur babies.
In this Book
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Developing Contextual Research that Matters
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Entering the Conversation of Qualitative Research
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Paradigmatic Reflections and Theoretical Foundations
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Fieldwork and Fieldplay: Negotiating Access and Exploring the Scene
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Proposal Writing: Explaining your Research to Institutional Review Boards, Instructors, Supervisory Committees, and Funding Agencies
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Field Roles, Fieldnotes, and Field Focus
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Interview Planning and Design: Sampling, Recruiting, and Questioning
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Interview Practice: Embodied, Mediated, and Focus-group Approaches
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Data Analysis Basics: A Pragmatic Iterative Approach
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Advanced Data Analysis: The Art and Magic of Interpretation
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Qualitative Quality: Creating a Credible, Ethical, Significant Study
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Writing Part 1: The Nuts and Bolts of Qualitative Tales
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Writing Part 2: Drafting, Polishing, and Publishing
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Qualitative Methodology Matters: Exiting and Communicating Impact
