More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

In this Book

• More Great Ideas A Day...—365 More Business Ideas for Each Day of the Year
• Introduction
• Innovation—Be Open to New Ideas
• Innovation—Try Snowballing
• Values—Be On Time
• Marketing—Make It Fun
• Efficiency—A Fresh Set Of Eyes
• Planning—Plan For Action
• Customer Relationship—Building Customer Trust and Loyalty
• Innovation—Acknowledge and Celebrate Progress
• Presentation Skills—The Overall Opportunity
• PR—Run A Media Event
• Copywriting—Remember, You’re Selling
• Innovation—Media Storming
• Leadership—Challenge the Management Structure
• Branding—Know What A Brand Is
• Time Management—See Where Time Goes Now
• Branding—Know Where You Stand
• Planning—Too Successful To Survive!
• Branding—Stay Consistent
• Partnerships—Find the Right Partners
• Presentation Skills—Reading Isn’t Speaking
• Copywriting—What Are They Afraid Of?
• Innovation—Think In New Areas
• Presentation Skills—A Final Rehearsal?
• Leadership—Leader-Managers
• Cost Cutting—A Powerful Argument
• Innovation—Think the Unthinkable
• Time Management—Setting Clear Objectives
• Marketing—Get Decision-Makers Together
• Copywriting—Headline Idea-Your Reader Is Selfish
• Branding—Stealth Branding
• Costings—Trouble In Stores
• PR—Know Your Journalist
• Presentation Skills—Worth A Thousand Words
• Market Research Understanding the Market
• Branding—Naming 1: Give Yourself Two Meanings
• Partnerships—Franchising
• Branding—Naming 2: Renaming Your Brand
• Presentation Skills—Your “Presenting Profile”
• Innovation—Plan For Action
• Partnerships—Share the Wealth
• Marketing—Use Promotional Gifts That Really Promote
• Creativity—Businesspeople Love Offers Too
• Teamwork—A Question of Respect
• Budgeting—Make the Budget Work
• Innovation look Back at History
• Team Building—Social Networking and Transmitting Company Values
• Branding—Naming 3: Name Your Company after Yourself
• Presentation Skills—Setting Objectives
• Change—Achieving Breakthrough Growth
• PR—Develop All the Angles
• Time Management—Using Pareto’s Law
• Fundamentals—Empowering Staff
• Innovation—Break Your Routines
• Planning—Plan For Your Succession
• Innovation—Think Of the Good and the Bad
• Presentation Skills—Write Tight
• Diversity—Market Testing
• Design—One Product: Limited Edition Packaging
• Risk Exposure—A Risky Business
• Presentation Skills—An Overall Structure
• Innovation—Believe In Yourself
• Teamwork—A Shared Vision
• Copywriting—Write As You Speak
• Branding—Revive A Vintage Brand
• Partnerships—Unlikely Partners
• Innovation—Ditch Group Brainstorming
• Business Skills—Increasing Competitiveness
• Values—Insisting On Respect
• Innovation—Keep Things Simple
• Efficiency—Waste Not Want Not
• PR—Involve Your Stakeholders
• Marketing—Speak the Customer’s Language
• Sales—Send a Card
• Profitability—An Offer You Can’t Accept
• Network Marketing—Set Up A Blog
• Business Skills—Highlighting Unique Selling Points (USPS)
• Presentation Skills—Provide Your Own Experience
• Branding—Logos 1: Logos Go Large
• Communication Be Clear
• Branding—Play a Tune
• Communication—Give Clear Instructions
• Presentation Skills—Pictures, Photos and Cartoons
• Branding—It’s What’s Inside That Counts
• Partnerships Partnering
• Innovation—Spread the Word
• Problem Solving—We’ll Put That Right Later...
• Presentation Skills—You Cannot Know It All
• Innovation—Suspend Judgment
• Copywriting—Avoid Clichés (Like the Plague)
• Problem Solving—What A Difference A Day Makes
• Pricing Can I Speak To...?
• Presentation Skills—It Is Not Just Nerves
• Innovation—Harvest Ideas From Unusual Sources
• PR—Look Forward
• Motivation—Motivate Your People
• Corporate Culture—Build Your Corporate Culture
• Branding—Pricing 1: Setting Your Selling Price
• Cost Cutting—What Did Big Ben Say To The Leaning Tower Of Pisa?
• Innovation—Look For the Silver Lining
• Partnerships—Outsourcing
• Branding—Pricing 2: Never Discount
• Presentation Skills—Putting Your Message Together
• Copywriting—Shiny, Bright, Exciting Adjectives
• Customer Relationship—When Things Go Wrong
• Thinking Skills—Ask Challenging Questions
• Performance—Information Dashboards and Monitoring Performance
• Partnerships—Choose Your Partners
• Marketing—Grab Them Early
• Communication—Communicate All of The Time
• Design—Befriend a Designer
• Time Management—Handling Telephone Interruptions
• Positioning—Making Exhibitions Work
• Innovation—Ask Someone New For Coffee
• Talent—Create Action Groups
• Creativity—The 20:20:20 Technique
• PR—Watch Your Back
• Sales Direct the Meeting
• Presentation Skills—When The Order Of The Day Is Mob Handed
• Branding—Pricing 3: Be the Cheapest
• Partnerships—Complementary Partnering
• Advertising—Cupcakes, Champagne and Murder
• Branding—Pricing 4: Keep A Bargain Basement
• Presentation Skills—Getting Off To a Good Start
• Branding—Pricing 5: Give Great Value
• Copywriting—Does Your Service Live Up To the Copy Promise?
• Innovation—Using 8:3:3 – Finding Your Passion!
• Presentation Skills—Speaking In Tongues
• Crisis Management—Assume The Worst
• Sales—Remember That It Is A Commercial Transaction
• Innovation—Find the Spaces
• Time Management Time to Stay Put
• Self Help—Fight Your Fear of Failure
• Presentation Skills—Organizing The Environment
• Efficiency—Business Process Redesign
• Presentation Skills—It Takes All Sorts
• Branding—Pricing 6: Be the Most Expensive
• Leadership Distance and Closeness
• Efficiency—Do You Have A Hockey-Stick?
• Innovation—Be A Visitor In Your Own World
• Branding—Customer Tiers
• Creativity—Sponsor Something for Your Customers
• Communication—Does Everyone Know What Caused the Fire
• Branding—Move the Goalposts
• Costings—Where Should We Make This?
• Branding—Fearless Designs
• Copywriting—Customers or Cannon Fodder?
• Creativity—Generate As Many Ideas As You Can
• Presentation Skills—Many, Many, Many...
• Innovation—Make Things Look Ridiculous... On Purpose
• Change—Kotter’s Eight Phases Of Change
• Costings—Don’t Believe Everything You Read!
• Technology—Follow Interesting Bloggers and Twitterers
• Values—Don’t Get Complacent
• Presentation Skills—The Audience
• Self Help—Get Rid Of Self-Limiting Habits
• Copywriting—(Type) Size Matters
• Problem Solving—Don’t Just Put Out the Fire
• Branding—Tell Your People What You Stand For
• Marketing—Business-To-Business Marketing
• Innovation—Stop Telling Yourself You’re Not Innovative
• Presentation Skills—Taking Questions
• Team Building—Get People Aligned
• Sales—Mix Business and Chat Appropriately
• E-Branding—E-Branding 1: Building Your Brand’s Website
• PR—Partner With a Charity
• Time Management—When Being Regular Is a Problem
• Self Help—Enhance Your Profile As A Professional
• Fundamentals—Don’t Stop before You’ve Arrived at Your Destination!
• Decision Making—Options and Consensus
• Copywriting—Reassuring Your Online Customers
• PR—Enter Competitions
• Strategy—Don’t Try To Do Everything!
• Innovation—Set Up an Ideas Wall
• Branding—Branding
• Presentation Skills—Hello To You, And Hello To You Too
• Innovation—Read As Much As You Can
• Talent—Finding Gems
• Branding—Why Not Stick With The Generic?
• Innovation—Stand In Other People’s Shoes
• Time Management—The Conflict/Time Equation
• PR—Help The Media
• Partnerships—Getting Help ... And Helping Others
• PR—Make Friends with the Media
• Accountability—Empowerment
• Creativity—Practice Creativity
• Presentation Skills—Two Important Rules
• Time Management—Southern Fried Planning
• Sales—Make An Exhibition Of Yourself
• Innovation—Keep On Trying
• Motivation—Trust Your Employees
• Financial Performance Go Forth and Multiply
• Cost Cutting—If Inventory Is an Asset...
• Innovation—Anticipate Problems, Obstacles, Enemies and Processes
• Marketing Get the Layout Right
• PR—Blogs Are Your Friend
• Innovation—Create an Ideal Competitor
• Sales—Define Your Job
• Diversity—Bring In Diversity
• Copywriting—Short Or Tall?
• Branding—Carrier Bags In Colour
• Presentation Skills—Selecting The Words You Use
• Branding—Sell Your Own Samples
• Time Management—Reward Yourself
• Branding—Shape
• Cost Cutting—Whet Appetites!
• Presentation Skills—Some Putting Power
• Direct Marketing—Direct Selling
• Accountability—Who Pays the Ferryman?
• Motivation—Foster Enthusiasm – It’s Infectious
• Managing—Walk Around
• Marketing—Put Yourself on a Networking Site
• Financial Performance—Is Your Working Capital Working?
• Communication—Communicate, Communicate, Communicate
• Presentation Skills—Take Heed Of The Movies
• Branding—Specialise
• Copywriting—When You Don’t Have Time To Plan, Plan!
• PR—Be An Expert
• Presentation Skills—Putting Across the Main Content
• Fundamentals—Three-Factor Theory
• Sales—Why Are You Calling?
• E-Branding—E-Branding 3: Youtube
• Time Management—At The Bottom Of The Pile
• Efficiency—It Fell Off the Back of a Lorry
• Branding Brand Your Vehicles...
• Finance—Why Don’t They Just Pay Up?
• Innovation—Attend Conferences That Are ‘Off-Topic’
• ManagingBe Diplomatic
• PR—Keep It Short (Sometimes)
• Innovation—Think Like A Venture Capitalist
• Marketing—Make Your Product Easier to Use Than Everybody Else’s
• Time Management—“If I Had Wanted It Tomorrow I Would Have Asked For It Tomorrow”
• Time Management—Time To Tell A White Lie?
• Stress Management—Make A List – Own Your Life
• Efficiency—It’s All A Bit Of A Muddle ...
• E-Branding—E-Branding 4: Email Signatures
• Copywriting—“I Just Need To Make One More Change”
• Branding—Hop on the Bandwagon
• Presentation Skills—That’s Funny, Not
• Entrepreneurship—Encourage Innovation
• Branding—Go Where the Action Is
• Innovation—Role-Play
• Market Research—Form A Panel
• Customers—Just What They Want – And No More!
• Innovation—Actively Seek Out The Opposite
• Presentation Skills—Clear As A Bell
• Strategy—Clear Strategy
• Innovation—Create the Right Environment
• Profitability—Keep Your Eye on The Till
• Problem Solving—Understand the Problem
• Innovation—Set Up an Ideas Bank
• Time Management—“Well, It’s Always Been Done Like This”
• Innovation—Alternate Business Models
• Efficiency—Keeping Up Standards
• Branding—Flag It Up
• Creativity—Be Different
• Presentation Skills—The Nature Of Numbers And Number “Blindness”
• Leadership—ABC Leadership
• Culture—Get the Culture Right
• Branding—Be Part of the Experience
• Problem Solving—Why Is That Inventory Here?
• Planning—Expect the Unexpected
• Time Management—Meetings: Where to Hold Them
• Branding—Been There, Done That ...
• Partnerships—Look For Partnerships
• Self Help—Learn From Every Step
• Values—Building Business Relationships
• Cost Cutting—Managing Expectations
• Branding—Add To the Atmosphere
• Presentation Skills—When People Don’t Agree
• Creativity—Get Somebody Else To Pay For What You Give Your Customers For Free
• Innovation—Feed On Failure
• Talent—Mavericks and Other Challenging Personalities
• Branding—Be Friendly
• Time Management—Well Spotted
• Innovation—Most Ridicilous Ideas
• Presentation Skills—On Time
• Talent—Harness the Intelligence Of The Organization
• Competition—Competitive Analysis
• Creativity—Apply Constraints
• Copywriting—Find Your Customer’s Pain Point
• Cost Cutting—Now You’re Rolling!
• Branding—Get A Gran In
• Strategy—Resource Building
• E-Branding—E-Branding 5: Cut the FAQs
• Presentation Skills—Single Purpose, Right Purpose
• Leadership—Emotional Intelligence
• Innovation—Work Backwards
• Copywriting—Boring For Whom?
• Planning—You Can Read It In The Stars
• Creativity—Be Startling In Ways That Involve Your Customer
• Time Management—A Clear Agenda = A Shorter Meeting
• Presentation Skills—Something Unforseen
• Innovation—Recycle Old Ideas
• Copywriting—Give Your Reader Space to Think
• E-Branding—E-Branding 6: Twitter
• Efficiency—Poetry in Motion!
• Presentation Skills—To, Fro and Back Again
• E-Branding—E-Branding 7: Facebook
• Time Management—A Time-Aware Team
• Branding—Mascot
• Branding—Get It Right and No-One Notices
• Copywriting—Act Like A Magpie
• E-Branding—E-Branding 8: Search Engines
• Presentation Skills—Oops!
• Online Marketing—Selling Online
• Customers—Focus On The Customer
• Branding—Localisation
• Customers—Influence the Influencers
• Design—Distinctive Designs
• Values—Confidence and Humility
• E-Branding—E-Branding 9: Your Own Blog
• Strategy—Stick To the Strategy
• Presentation Skills—Here’s A Funny Thing
• Branding—Logos 2: The Symbol
• Communication—The Most Time Saving Phrase In The English Language
• Innovation—Seek Solitude
• Fundamentals—Read Carefully
• Branding—Logos 3: Lettering
• Copywriting—Let’s Play 20 Questions
• Branding—Question Everything
• Talent—Single Point Failure
• Branding—A Brand’s Tone Of Voice
• Market Research—Research Your Customers
• Presentation Skills—Making A Gesture
• Branding—Brand Extension
• Innovation—Value Innovation
• Branding—The Biscuit Test
• Leadership—Say No to Distractions
• Branding—Send Customers Away Empty-Handed
• Copywriting—Will Wordplay Work?
• Presentation Skills—Using Your Voice
• Branding—Innovation
• Time Management—The Right Methodology?
• Branding—Creative Partnerships
• Fundamentals—Web Presence
• Branding—Brand Guidelines
• Costings—Spare A Thought
• Branding—Logos 4: Initials
• Copywriting—Optimize For Your Customer First
• Presentation Skills—It’s All In The Breathing
• Costings—Stars, Cows And Dogs
• Innovation—Benchmark Your Innovation
• Stress Management—Keep It
• Time Management—Manage Your Time
• Copywriting—Yet Another Headline Idea – Use “Now”
• Presentation Skills—Can You Hear Me At The Back?
• Motivation—You’re Not Stopping Are You?
• Innovation—User-Centered Innovation
• Cost Cutting—Storing Up Trouble
• Copywriting—Get A Cross-Head
• Time Management—Timing and Meetings
• Marketing—Involve Your Customers
• Presentation Skills—The Eyes Have It
• Financial Performance—Straight To The Bottom Line!
• Innovation—Look For What People Aren’t Doing
• Presentation Skills—Pointing the Way
• Copywriting—Correct Your Prospect’s Assumptions
• Presentation Skills—And Finally, Finally, Finally...
• Accountability—Taken To The Cleaners
• Marketing—Use Opinion Leaders
• Cost Cutting—To Keep or Not To Keep
• Presentation Skills—A Final Flourish
• Time Management—Working The Plan
• Thinking Skills—Ask Challenging Questions
• Decision Making—Decision Making and the Paradox of Choice