MIT Sloan Management Review Article on Why Pronouns Speak To More Than Just Gender Differences

Encouraging employees to use their personal pronouns in communication can help build a commitment to inclusivity and support mental health.

Earlier this year, my company, G2, launched an initiative for Pride Month called the G2 Pronoun Project. We offered a badge for anyone to download declaring what pronouns they choose to go by. In addition to sharing it across our company, we also made it available externally. For several months, I made a link to this initiative a standard part of my email signature. For me, this is a fairly big move — I take email signatures seriously and even once wrote an article about why these signatures can make important statements.

About the Author

Ryan Bonnici (@ryanbonnici) is chief marketing officer of G2 and the former director of global marketing at HubSpot.

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