MIT Sloan Management Review Article on Unleashing Innovation With Collaboration Platforms

Digital collaboration platforms provide innovation opportunities for diverse and distributed teams.

Based on projected market values, collaboration software revenues are expected to grow by 40% between 2015 and 2022. Demand for collaboration platforms is already at an all-time high, particularly with the proliferation of SaaS based subscription models. Established incumbents such as Microsoft (Teams), Cisco (Spark), and Facebook (Workplace) all compete in the team-collaboration platform space. As the race to support team innovation rages on, businesses should focus more on how their distributed teams orchestrate collaboration and the conditions team leaders create. The specific collaboration platforms they choose are less important.

About the Author

Massimo Magni is an associate professor in the Department of Management and Technology at Bocconi University, and professor of leadership and managerial development at SDA Bocconi School of Management. Likoebe Maruping (@drlmaruping) is an associate professor in the Department of Computer Information Systems in the J. Mack Robinson College of Business at Georgia State University.

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