MIT Sloan Management Review Article on The New Student Enrollment Journey

From the rise of AI to the resuming of long-paused student loan repayments, the last 12 months have brought sweeping changes to higher education. But even as we continue seeing headlines questioning whether the experience is worth the cost, 71% of students participating in a recent research survey say education remains a high priority in their lives

What’s changed is what they’re seeking from their educational journeys. Factors that resonated with learners in the past aren’t necessarily top of mind today, given recent changes such as the climbing cost of education and an increased focus on a program’s ROI. These developments have made it tougher for colleges, universities, and other learning providers to understand how best to reach students and motivate them to enroll in their programs.

But how exactly are student journeys and program prioritization changing? And what can universities and education providers do to reach students in the moments that matter most?

About the Author

Patricia Velázquez is the strategy and insights lead for the education industry at Google. Lesley Chou is the industry research lead at Google.

Learn more about MIT SMR.