MIT Sloan Management Review Article on Craft Your Brand Strategy to Ensure Racial Justice
- 5m
- Dipanjan Chatterjee, Nick Monroe
- MIT Sloan Management Review
- 2021
Consumers and employees are increasingly aware of brands’ positions on equality and fairness. Brand managers should consider these four steps in developing a strategy that embraces racial justice.
About the Author
Dipanjan Chatterjee is a vice president and principal analyst at Forrester Research, where he heads the brand strategy research practice. Nick Monroe is a researcher at Forrester and a doctoral candidate in sociology at Brandeis University.
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MIT Sloan Management Review Article on Craft Your Brand Strategy to Ensure Racial Justice
